Woodgrain
Over the past three years, I have been the primary graphic designer on a marketing team of 4-6 helping develop a new department within an old guard of American manufacturing and building products: Woodgrain. Being an old school company which has been around for 60 some odd years, you can imagine that like many organizations within the building industry the brand had gone long neglected and was poorly constructed; a miss-match of different eras, agencies, and DIY HR department created flyers. I have had my work cut out for me and since arriving have helped the company take huge steps forward in establishing a lasting branding foundation to carry them forward into the future. From transitioning the company to a single logo system to catalog overhaul, image databases to HR campaigns, product branding and packaging to semi-truck wraps. I have had my hand in creating most of what they have today in the area of graphic design.
PROPOSED BRAND UPDATE & STANDARDIZATION:
Old To New Logo Overlay Comparison:
Woodgrain Brand Guide: (View Full Guide)
LOOKING FOR A CREATIVE? I WOULD LOVE TO WORK WITH YOU TO HELP BUILD AND CRAFT YOUR COMPANY BRAND AND COMMUNICATION.
Thank you!